[News] Apple Announces iTunes Movie Rentals [Update - Apple TV Take 2]
[UPDATE] - Apple just announced the new Apple TV (Take 2) and HD Content
And, of course, play iTunes content. So all of this stuff on the new Apple TV. Let me focus on the HD movies for a minute... the library titles are $2.99 and $3.99 -- for just a dollar more rent them in HD, $3.99 and $4.99 -- there are over 100 titles available today.
There will be no PC required for these rentals on the new Apple TV
One of the most predictable annoucements of the keynote just got announced - the ability to rent movies through iTunes. Now..to cut it short Apple will have some "really" great movie titles to start off and will release new movie rentals 30 days after the DVD release - I would rather rent the DVD at that point then :/
It streams - so you'll be able to watch it within 30 seconds of downloading it. However you have 24 hours to finish watching it once started and 30days since download to watch it.
Pricing: To rent a library title will cost $2.99 -- new release? $3.99
"We've never offered a rental model in music because we don't think people don't want to rent music. But your favorite movie -- most of us watch once, and renting is a great way to do it. It's a great way to do it. We've got participation of great studios. Touchstone, MGM, Miramax,... and these six too. Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony..." Everyone! Huge applause
"We're gonna have all the great first run films -- REALLY, really great films. I'm sure you saw a lot of these in the theater. We've also got great library titles, Red October, Matrix... lots of library titles, all the great new ones from this last year..."
"Now, so what's the deal? We're gonna launch with 1k films by the end of February -- 30 days after DVD release. Watch anywhere, PCs, Macs, iPods, iPhone..."
What's it going to cost? To rent a library title will cost $2.99 -- new release? $3.99