The claws are out -- and from Apple, wouldn't you know! Phil Schiller, Apple's marketing VP main man, is calling out the PSP and the DS, handheld gadgets from Sony and Nintendo respectively, for being overpriced. And not being cool anymore. Kssshhh...
"When [DS and PSP] came out, they seemed so cool," said Shiller. "But once you play a game on the iPod touch, you think 'hey, these things aren't so cool any more..."
Wearing out that coolness factor isn't the only problem. "We're talking about 25, 30, 40 dollars a title. These kids can't afford those titles. Worse isn't the price, it's the buying experience." As opposed to their games -- all 21,178 of them, not to mention the up and coming hot titles such as Assassin's Creed II from Ubisoft and the music game Riddim Ribbon.
Apple's definitely making it known they're putting themselves in the handhelds race now, flat and square. Well, Sony and Ninty? What say you? With these points raised by Apple, making a comeback with "It's not really in the same league as us, hence it's not a competition" won't suffice, methinks.
- Sony to support PSP Minis devs all the way "unlike with the App Store", free PSP SDK may come in the future
- Patent infringement suit filed against Nintendo, Sony, Apple