Sony's Peter Dille has claimed that they are confident in their 2009 strategy for the PlayStation 3 home video game console, both in pricing and in content. When asked about price cut calls from some third-party developers, Dille said the following:
We have a big event every year called Destination PlayStation. All the third-parties attend; all the retailers attend. We don't have the press there for a reason -- because we want to be very candid in our plans and not have sort of the implication of having the PR aspects to those conversations.
When we lay out the plans to those folks there -- I think it might be fair to say that some people came into Destination PlayStation curious about what our plans were.
I think they all left really fired up about the year ahead because, once they understood what our plans were, we didn't hear any of that grousing that you're talking about -- certainly not from the folks that attended.
Dille also touched on piracy, a constant problem plaguing Sony's PlayStation Portable handheld console. Calling the situation "criminal", Dille admitted that piracy has taken a big chunk of Sony's PSP sales and pointed out that it's not just Sony who's being affected:
It's not good for us, but it's not good for the development community. We can look at data from BitTorrent sites from the day Resistance: Retribution goes on sale and see how many copies are being downloaded illegally, and it's frankly sickening. We are spending a lot of time talking about how we can deal with that problem.
To curb the piracy problem, Sony is opting for "multi-pronged approach". Legal measures will be taken, of course, but Sony also wants to educate PSP owners on just how bad the problem has gotten:
...hopefully we can have a multi-pronged approach -- it's going to require legal; it's going to require education. I think gamers, if they understood if this meant that a platform would go away, can we convince gamers to pay for their content?
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