Koei Tecmo CEO politely urges Sony to cut PS3 price
Another CEO has joined in the call for a PS3 price cut. Unlike that other guy, however, this one's being way more polite. He used "please", for one thing.
Koei Tecmo CEO Kenji Matsubara recently told CVG that while he admittedly doesn't have a clear view on Sony's cost structure, they would really welcome a PS3 price cut. In fact, he has already made his company's wishes known to Sony reps in past meetings.
"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation," said Matsubara. "Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely.
"It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."
And so would a lot of people. If all these price cut rumors turn out to be true, Matsubara -- and all of those who want to buy a PS3 but can't afford it yet -- may be getting his wish in the next few months. Let's hope it happens.