Activision attempts to explain why the "Call of Duty" prefix was added back to Modern Warfare 2 (Xbox 360, PS3, and PC) after it originally ditched it. Could concerns over brand awareness be the real reason behind it?
A spokesperson talked to Kotaku and explained thus:
Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare (PC, PS3, Xbox 360). We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package.
At the end of the day, does it really matter? We're sure this game's gonna be a hit, and that's that.
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