Now this was supposed to be another dev diary for God of War III, where you get to see the usual gameplay footages of Kratos being his violent self. But apparently, the former God of War is so violent that the ESRB is stepping in to make sure that the excessive blood and gore won't be seen in any God of War III video. Watch the vid and see for yourself.
Since ESRB can't protect the kids from inappropriate content when watching vids online, the rating board decided to censor the images in which offensive material can be found, like at 4:43 in the video above. The video may require age verification to be able to watch, but any kid would know how to bypass that little barrier.
Don't worry though, once you get the actual game, there will be none of those unpleasant "Censored by ESRB" icons on your glorious 1080p screen, just the pure, bloody, eye-yanking gore that Kratos delivers with such passion.
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