...people promoting the "Advert Removing" plugin for firefox.
Its adverts on this website that keep all the downloads, news updates and community free. If there were no ads on here you would have to pay for the content that you take for granted. If people who offer the ads, pay for their sites to be advertised know that everyone wast seeing them they wouldnt pay other websites to get their site promoted, and the people who show the ads wont get paid, in turn meaning no funding to host and provide a website.
Yes most of us wont pay for the premium service that PSPUpdates have offered. Maybe they'll find somthing that a lot of us would pay for. In the mean time, support the site and visit the adverts that interest you.