Mojo Master isn't the only unique marketing initiative Axe has employed. They sent two young men, Evan and Gareth, into the real world for two months to figure out a "playbook of seduction." Put simply, the site demonstrated what worked and what didn't work in the world of picking up women.
Their website features episodes in PSP video format in addition to standard formats, and their successful moves have been incorporated into Mojo Master itself. Starting this month the other aspects of Unilever's Axe marketing will also direct consumers to the game's website.
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