Sony Pictures have announced the wholesale prices for Blu-ray movies.
Sony will sell new release movies for $23.95 while older titles will be sold for $17.95 - about the same price as DVD's were when they first hit the market in 1997.
Blu-ray movies should be available in early summer, with the first ones releasing in June.
Benjamin Feingold, president of Sony Pictures Home Entertainment, told news group Reuters that it will be up to retail outlets to assign prices.
“From the retail perspective, this is going to be a hot product, and retailers will no doubt determine their own margin structure. We believe in a free market,” he said.
Sony has also revealed plans to bundle DVD and UMD - Sony’s optical disc format exclusive to the PSP - formats together for increased flexibility and mobility.
A similar concept with Blu-ray discs may be adopted in the future.
“With the launch of Blu-ray, we’re going to try to introduce the managed-copy concept, where if you buy Blu-ray you’ll be able to get additional versions (of the same title) to use in your home. Ultimately, we might even get to the point where we’ll offer consumers the ability to have different versions of the same movie on different devices in the home — that’s something we’re working on,” Feingold explained.
“A lot of people have DVD players and also have PSPs, and this way for one price they can get one movie and play it back on both formats.”
The DVD-UMD combo packs will go on sale from March 28 for $28.95.
“Crouching Tiger, Hidden Dragon”
Will be among the first released.
This would answer the long time problem of consumers disagreeing with paying for UMD's that only play on their PSP.
So far Sony is the first major studio to announce their pricing structure for Blu-ray discs. Other companies are expected to reveal theirs in the near future.
Source : Here