ps3 owners : Hey that's pretty awesome!
non ps3 owners : Wtf that sucks/wtf thats so gimmicky/wtf thats not new
Call it jealousy, call it fanboyism, call it contradictory, whatever it is, some things never change.
In the end it's an addition to the playstation that some people will like and some people wont, but at the very least its something new for sony, sure it doesnt look that vast at this current point in time but if you actually go through the keynote and info you'll see that they plan to expand upon it greatly.
To summarise, anti-sony fanboys, gtfo and stop trying to justify your console choices by bashing other peoples.