After failing to convince consumers to accept yet another closed, proprietary format in which to buy media, Sony appears to be trying an end run by pushing movies on its Memory Stick cards instead. Of course, in inimitable Sony fashion, they're locking things down so much that they're essentially useless. Users who buy a special Memory Stick package also get a DVD for their PC, which contains four Sony movies formatted for the PSP, and users can then "unlock" and transfer just a single one of them to the memory card. The idea seems to be to turn people on to the idea that they can use their PSPs for more than just games, and that it's a portable media player as well. So giving people that buy an overpriced memory card their choice of one of four crappy old movies is an ideal way to do that, right? If Sony really wanted to encourage people to use their PSPs to watch movies, why not just give them software to transfer their own DVDs to the devices? Of course, that wouldn't be very Sony, would it? Despite the company's history being littered with the failures of locked-down formats, and a supposed realization that its relentless insistence of keeping a tight-fisted grip on exactly what consumers would be allowed to do with its products was holding up innovation, Sony's reliance on restrictions persists.