Of course people are gonna rush to download it. It's a free game for the psp they're able to download. Why spend 40-50 bucks on a crappy game(or a game you wanna play but dont have the money at the moment) when you can download it and try it out? Of course, if the game is good enough to buy, some people still wont buy the real copy and just keep the iso...unless the iso has no sound or something. Not everyone cares about supporting sony. Sometimes it's about yourself.