It's basically a media extender for sony's mobile devices, but now sony addes psp to the mix, so this coulld have the potential to be big if sony plays their cards right.
These Location free units aren't cheap either, you can buy one right now and start using it for $ 349.99 USD. Purchase Now
Sony could place these boxes around a major city and reap insane benefits.
Or they could also put this functionality in the Playstation 3 (it's powerful enough)