If nintendo are trying to appeal to non gamers they are doing a horrible job at it here.
At a New Zealand gaming store I can preorder the Gears of War collectors edition for $99 NZD or $66 USD.
At the same store you can preorder The Legend of Zelda: Twilight Princess for $110 NZD or $73 USD.
Now how can nintendo possibly appeal to non gamers if their games are more expensive than those on console aimed at gamers?
What are they thinking?