What better way to get to the consoles manufacturing companies than to make video ads of their precious consoles being disassembled and re-forming to create a "spokesperson" against toxic waste in consoles? Environmental NGO Greenpeace has just upped the pressure on Microsoft, Sony and Nintendo to drop the use of toxic substances on their products, and we can all watch it as it happens.
Said Greenpeace in their official blog site:
It's been almost two years since Nintendo, Microsoft and Sony were added to the Guide to Greener Electronics, Nintendo has just struggled past the 1/10 mark, Microsoft has a feeble 2.5 and Sony has tumbled down to 4.5. So, what's up? Don't they care about the toxic chemicals in their consoles - or do they just need a bigger shove in the right direction?
The post then revealed that Microsoft is already promising to drop the toxic substances like brominated flame retardants and PVC plastic from the Xbox 360 hardware, but Greenpeace will have to wait till 2011 to see if this will actually be carried out. The date they've commit ed to phase out the use of several substances such as Brominated Flame Retardants and Phtalates is by December 31, 2010. Happy new year to all.
Nintendo, for its part, has also promised the same thing, albeit with an open date. As for Sony, well that's quite a different matter altogether.
See, Sony had already dropped these chemical products from their other products, like the Vaio laptop. However, it has expressed clearly that they have no plans of dropping them from the PlayStation line -- at all. Taunted Greenpeace, "Do Sony laptop users deserve less chemicals than PlayStation gamers?"
It is probably understandable why Greenpeace is suddenly wary of Sony's green-keeping moves. After all, it was only last March that Greenpeace released the latest version of the Guide to Greener Electronics, and Sony was declared as the "greenest console manufacturer". At that time, Sony scored a 5.5 out of 10, the highest among the three manufacturers, and today, it has indeed "tumbled down" to 4.5.
So far, Apple is leading the pack squeaky clean getting its seal of approval from the environmental group. If you want to check out the stop motion videos of Greenpeace, you'd want to click on this link here.
Have a look-see. It's quite fascinating.
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