Although Nintendo already offers streaming video content in Japan, the Wii has yet to get its own worldwide movie store. Lionsgate president of digital media, Curt Mavis, hopes that this will change soon.
In an interview with Casualgaming.biz, Mavis explained that Lionsgate plans to leverage the Wii's broader audience to distribute their more mass-market properties:
I imagine the Wii s movie store will launch worldwide soon. The essential point is that the game machine is already connected into the TV, and we see it as a major conduit inside the home to bring movies via the internet into the television. Our horror and action movies are ideal for the Xbox and PlayStation s hardcore audience, while the broader audience of the Wii are likely to enjoy our more mass-market properties.