Microsoft Releasing "Family Pack Xbox 360"
Has Microsoft seen Nintendo's Market after 2/3 years?
SAN FRANCISCO (Reuters) - Microsoft Corp (MSFT.O: Quote, Profile, Research) said on Monday it is launching a reworked low-end version of its Xbox 360 in a bid to widen the game console's appeal to a broader audience that has flocked to rival Nintendo Co Ltd's (7974.OS: Quote, Profile, Research) Wii.
The new Xbox 360 Arcade costs $280 and comes with five games previously available only for download over the Xbox Live online service. It does not have the hard drive found on more expensive Xbox models, but will have a memory card for saving progress in games.
The Arcade, which goes on sale on Tuesday, replaces the Core model, which carried the same price but didn't include any games or memory storage.
"When we first launched the console, the goal was to initially win the core consumer," Aaron Greenberg, global product manager for Xbox 360, said in an interview.
"As we enter this holiday, it's the right time to shine a spotlight on all the great family games and content we have," Greenberg said.
Microsoft also announced two new games aimed at younger players -- one from Activision Inc (ATVI.O: Quote, Profile, Research) based on the "Shrek" animated movies, and one from THQ (THQI.O: Quote, Profile, Research) based on Nickelodeon's SpongeBob SquarePants cartoon character.
The games will cost about $10 each and be sold through Xbox Live, Microsoft said.