Source.Originally Posted by Xbox FamilyHas Microsoft been considering a Blu ray add-on for the Xbox 360 all along? According to Jeff Bell, Microsoft’s head of marketing, yes.
In what has become a popular debate in the vein of “Will they or won’t they”, Jeff Bell confirmed that Microsoft has been in talks with the Blu ray association for sometime now regarding an add-on for the Xbox 360. The idea of a Blu ray add-on, similar to the current HD DVD add-on, first emerged when Peter Moore made mention of it prior to last year’s E3 conference.
"We've been talking to Blu ray all along because we have the best piece of software in the business, called HDi. It is the backbone that powers interactivity in HD-DVD and we have that available to potentially partner with others," Jeff Bell told 1UP.
"You never say never. I think we'd like to see how things evolve. Our commitment, however, to HD-DVD is profound and consistent, and we have done very, very well in term of our accessory sales."
While HD DVD still has major support from Universal, Paramount, and Dreamworks; the recent move by Warner Bros to go exclusively Blu ray later this year has changed the entire game plan for many directly involved in the next-gen movie format debate.
Bell also pointed out that it shouldn’t be seen as too crazy a concept for MS to support Blu ray. Sony’s Vaio line of computers all use Windows software. Fanboys often forget that these companies are out to make money and will partner with whoever it takes to make that money. It’s not about fanboys. It’s about business. If a Blu ray player could sell as an add-on for the Xbox 360. Everyone wins.