Microsoft: 360 vs PS3 war in US already done, will now focus on Europe
http://img.qj.net/uploads/articles_m...irl.jpg?941303With a change of tactics, Microsoft is now aiming to take their battle elsewhere. According to MS Europe VP Chris Lewis, the battle between the Xbox 360 and PlayStation 3 in North America is pretty much over and done with.
Lewis notes that Microsoft has already "done the job we need to in North America," without going into explicit detail whether or not it meant that the Xbox 360 has actually won the battle. He did say that they want to up the success rate of the 360 over in Europe.
It's a very textured region. You've got places like the UK and the Nordic countries... where we've been able to apply our more North American approach to those markets with genuine success.
In the sunnier parts of Europe we did have relatively less success up until the last 12 months where I think we have better understood the need to go to those markets with more appropriate content.