Five million units sales target? That should be easy-peasy, right? If you're Take-Two Interactive and you're marketing BioShock 2 (Xbox 360, PS3, and PC), that is. And five million it is indeed, according to T2 Chairman Strauss Zelnick.
In an interview with VentureBeat, Zelnick said selling 5 million units would not only be a pretty sight for them, but is actually feasible as well given the absence of a new and full-fledged GTA release this year.
We have enough hits. We have an unmatched hit ratio. BioShock is a great example.It won 50 game of the year awards in 2007. We announced it sold around three million units. I'd like to see a title like that sell five million units. That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability.
So how do they plan on making that number?
We are investing heavily in making it bigger and better. We want it to be different enough that people will want to own it. BioShock got a lot of attention. Its brand is huge. It won lots of awards. But it wasn't a huge seller. I'm hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn't play the original. It will have multiplayer capability, where the approach is interesting. The single-player game is a sequel in time to the original story. The multiplayer version is a prequel in terms of its setting. We think it's innovating.
Five million. Not so far-fetched now, is it?
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