Online is important. That's the point Take-Two CEO Ben Feder hammered home during the company's Q3 2009 investors call. While he believes that the retail channel is still a long way from being toppled by digital releases, Feder emphasized that their games also need to be supported online.
So what does this mean? In a nutshell, expect all future Take-Two games to feature DLC. Here's what he said:
It s clear that retail is the channel for the foreseeable future. Nonetheless, there is a download component to a lot of our games, and there ll continue to be a download component.
The games live online and they live at retail: they live at both. Whether that s download first, retail second, or retail first download second, or some combination of the two, that s an area that we re going to experiment with because we re innovating in that area.
And it s likely to change from title to title, but everything is going to have a download component, needs to have a download component. It s one of the key lessons [of The Lost and Damned]. We ll see how GTA in the retail SKU performs; we re actually pretty optimistic about it.